The international communication is based on a company’s situation quite particularly on its degree of internationalization. Because of a lack of financial means, one SMEs/SMIs cannot define a communications strategy based on elaborated skills as those whom use globalization.
- To standardize its communication rather than to adapt it to the overseas market. The standardization consists in using in foreign countries, the same commercials for instance as those that were used on the national territory.
The advantage: to reduce the costs of creation and adaptation.
The danger: Not being as efficient as in it national country.



“Weil Sie ech sich wert sind”
“Because you’re worth it”












